On December 14, 2020, Zoox unveiled the world’s first fully autonomous, all-electric vehicle built from the ground up that actually drives!
During this amazing journey, I led the cross-functional marketing rebrand of the entire Zoox digital identity, from creating a brand new website ahead of our worldwide reveal moment to leading a worldwide multimillion digital marketing campaign.
From the ground up, I created the entire company’s co-marketing guidelines on how we support, implement and manage all relationships with our external partners from supply chain to branding.