Sonoma Raceway / 2013 - 2016
My first foray into the transportation space. This is the flashpoint of my passion for urban mobility.
The race track was looking for a public relations professional and my experience in running political campaigns and amateur motorcycle racing intrigued them on both ends.
During these years, I honed the true art of storytelling, advancing my understanding of how to evoke and leverage emotion for both product and brand.