Alta Motors / 2016 - 2018
I was originally brought in to build a public relations and events structure for a new to market, electric-motorcycle company. Six months in, I took over the entire marketing & public relations efforts.
This meant direct oversight of Alta's strategic partnerships, website, public relations, editorial calendar, communications, athlete management, dealer support, brand content, product road-map and S&OP.
During this time, I managed a small and versatile team who successfully brought four brand new electric motorcycle models to market.