Harley-Davidson / 2019 - Current
Shortly after the unexpected bankruptcy of Alta Motors, a once-in-a-lifetime opportunity presented itself.
I was charged with the development, oversight and execution of the global go-to-market and sustainability strategy for Harley-Davidson’s first-ever electric motorcycle, LiveWire.
Following the very successful LiveWire launch, I was handed global management of the entire vehicle product portfolio of 40+ gas and electric vehicles, for the world’s largest motorcycle manufacturer.